Discovering Finland has adopted data protection policies and is compliant with the General Data Protection Regulation (GDPR) (EU) with respect to your privacy and security. This privacy policy statement concerns how collects and uses your personal information.

Discovering Finland Guide Oy
Company Registration Number: FI23745128
Vyökatu 5 A 7
00160 Helsinki

Name of the registry: 
Discovering Finland Guide Oy – “Discovering Finland Client and Marketing Lists”

Privacy Policy

Please read our privacy policy carefully to get a clear understanding of how Discovering Finland Guide Oy, (“Discovering Finland” ) VAT number 2374512-8 collects and uses the Personal Information you provide to us on our website (“Web Site”), via email, and through our service providers and partners. Our Privacy Policy does not address, and we are not responsible for any third party partners, suppliers or any site to which our Web Site contain a link. By visiting, accessing or using our Web Site (including all subdomains), or providing information to us in connection with our Web Site, you agree to the terms and conditions of this Privacy Policy.

What Information Do We Collect?

We may collect Personal Information from you when you visit our Web Site, place an order, sign up to newsletter, use certain site features and also through our service providers or advertising and distribution partners. Personal Information is information that identifies you personally, such as your name and email address.

We collect Personal Information and use analytics data to learn from the past so that we can make future improvements to our marketing efforts and our customer’s online experience.

The following is a list of the most common types of Personal Information which Discovering Finland collects, uses, discloses and retains from our web site:

  • name;
  • Internet Protocol (IP) address;
  • mailing and e-mail addresses;
  • telephone and fax numbers;
  • age;
  • gender;
  • language preference;
  • web browser type;
  • operating system;
  • geographic location if the user has enabled this feature;
  • opinions and suggestions;
  • travel plans and intentions;
  • travel activity interests;
  • pages visited;
  • length of time spent on Discovering Finland’s pages;
  • advertisements viewed;
  • articles read;
  • search terms used;

Our Web Site uses different softwares and service providers around the world to track visitors, advertising, re-targeting audiences, and to enhance Web Site’s usability:

  • Google Analytics
  • Google Adwords
  • SEMrush
  • Adform
  • Twitter
  • Facebook
  • Instagram
  • GetResponse
  • Hootsuite
  • LinkedIn

We may also collect and ask for information that does not identify you personally, such as gender, travel habits, country of residence and other demographic information. We may also collect Personal Information when you are purchasing services or making bookings on Web Site, so we can confirm your purchase or fulfill your booking. We may collect and store Personal Information for accounting and billing purposes for our clients.

If you connect to Discovering Finland using Facebook, Twitter or Instagram we may also collect information that you have chosen to make available in your privacy settings, such as your email address and username and any Information you have chosen to make available.

When you visit our web server automatically recognizes and collects your IP address, which does not identify you personally.

You can contribute to the site in by submitting content such as photos, reviews and texts.  We may store these contributions on our Web Site and display them to other users. We are not responsible for the information you choose to include in your content.

A disclosure may occur when Discovering Finland makes your personal information available to others outside of Discovering Finland. For example, you may consent to have Discovering Finland disclose your Personal Information to one of our partners or suppliers so that you can receive information on your booking or travel plans.  Your ability to consent to a disclosure is described in the Consent section below.

A transfer occurs when Discovering Finland provides your Personal Information to a third party or supplier in order for them to provide Discovering Finland or you with a service and booking. We  ensure that our service providers are only provided with the Personal Information necessary for the services required.

We may use collected information to improve Web Site, personalize your experience, display relevant advertising on the Web Site, track your use of our site, provide feedback to third party businesses that are listed on Web Site or that of our partners, market destinations through the Web Site and measure the effectiveness of our online marketing initiatives and campaigns. This information may be disclosed to our partners in order to achieve these goals.

If you prefer that we do not collect information about your visits to the Web Sites for the purpose of delivering targeted advertising, you may opt out by disabling cookies on your browser or mobile device.

Direct Marketing

It is voluntary to subscribe to newsletters. Newsletters contain current information about FInland, but may also contain commercial information about products and services from suppliers in Finland. The newsletters are sent out 1-2 times a month. You can unsubscribe at any time via a link in the newsletter.

We do not allow any third party to use your personal data for marketing or communication purposes.

Name of the newsletter registry: Discovering Finland Newsletter.


“Cookies” are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive. Our website uses these “cookies” to collection information and to tailor our web pages to your needs. We also use cookies to analyse and measure the effectiveness of our email communications, website features and offerings, and advertisements, and track the commissions we earn from other websites. We may also use trusted third party services and third-party advertising companies which serve ads that track this information on our behalf. Other companies’ use of their cookies is subject to their own privacy policies.

You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer, or you can choose to turn off all cookies. If you choose to refuse our cookies, some features will be disabled and some of our services will not function properly.


By visiting or using our Web Site, including all subdomains, or submitting any Personal Information via Discovering Finland Web Site, you consent to the collection, transfer, storage disclosure, and use of your Personal Information in the manner set out in this Privacy Policy.

You have the right to know how your personal information is processed by an enterprise. Discovering Finland has given this information in this statement.

If you feel that your rights have been infringed please contact us at